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Pantone 2018 Color of the Year: Ultra Violet

January 25, 2018

Pantone 2018 Color of the Year: Ultra Violet

Pantone's 2018 color of the year: PANTONE 18 - 3838 Ultra Violet


Complex and contemplative, Ultra Violet is this year's leading color. According to Pantone, Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. It suggests the mysteries of the cosmos, intrigues what lies ahead, and the discoveries beyond where we are now.

UltraViolet is an enchanting purple that provides a theatrical linkage for both men’s and women’s styles. Created by combining red and blue, Ultra Violet lends itself to unique fashion combinations and is surprisingly a natural color to pair with complementary hues.

Pantone created the following color palettes that feature PANTONE 18 - 3838 UltraViolet to help bring your existing wardrobe to life. Some of the palettes include colors such as Purple Haze, Kindred Spirits, and Intrigue.


Color Palette: Purple Haze

Embodying calmness, Purple Haze is a palette of hazy and smoky hues that effortlessly blends colors that are both timeless and on-trend for the current winter months. To warm up a cooler day try a vibrant purple bottom with an acid green or dusty lavender sweater, topped with your favorite leather jacket or blazer.

Color Palette: Kindred Spirits

Sitting side by side on the color wheel, Kindred Spirits is a palette of harmonious hues that make for accessible and engaging color mixes. Try pairing a few of the tones together with a striking head to toe look or opt for a monochromatic number in a vibrant hue.


Color Palette: Intrigue

Invoking a sense of mystery, Intrigue is a palette of natural blues and greens, combined with silver; it exudes a quiet strength. Punch up classic denim or neutral ensemble with a pop of purple, either as an accessory or outerwear (think jacket or scarf).



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